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Trademark Licensing

What is Trademark Licensing?

Trademark licensing is the process wherein a registered owner of a trademark authorizes a third party to use the mark in the course of trade without transferring the ownership of the mark. The licensing of the trademark allows the registered owner to let others use the mark without assigning the ownership of the mark. The owner can also put other limitations on the use of the mark through the terms that he puts into the licensing agreement. For example, the owner may license a trademark to be used for only particular goods and services.

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Benefits of Trademark Licensing

Trademark licensing has become a common practice as it benefits both the licensor and the licensee. The licensor earns money by way of royalty, while the licensee gets to commercially exploit the mark. In addition to monetary benefits, the licensor also benefits due to the expanding reach and popularity of the mark. But, if left unchecked, licensing could also harm the reputation of the mark. Hence, it is of utmost importance to incorporate clauses with respect to quality checks of goods or services in the license agreement.

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Register for Trademark Licensing Online

Documents Required for Trademark Licensing

  1. Trademark Registration Certificate Copy of Trademark Registration Certificate
  2. Details of the party Details of the Assignor and Assignee
  3. No Objection Certificate No Objection Certificate from the registered owner of Trademark

Register Online

Trademark Licensing in 3 Easy Steps

  1. Fill up the registration form

    Select any package suits your requirement

    Fill up the form which will take less than 10 minutes

    Make payment through secure payment gateway.

  2. BookMyTM is Here to Help

    Your queries will be answered quickly and effectively

    Consultation with regards to licensing

    Provide details & upload documents required for Trademark Licensing

    Drafting of Documents and Agreements

  3. Receipt of Signed Documents and Agreement from Parties

    Preparation and filing of Trademark Licensing Application

    Your Licensing Agreement is filed

    All it takes 7 – 9 Working Days

    *Subjected to Government Processing Time

The Process of Trademark Licensing

  1. Day 1 – 3

    Collection of Information

    Collection of required Documents

    Discussion on type of Trademark Licensing Agreement

    Finalizing terms and conditions

  2. Day 4 – 7

    Drafting of Documents by professionals

    Drafting of Trademark Licensing Agreement

    Sending the documents and agreement to parties for getting signed

    Receipt of signed documents and agreement

  3. Day 8 – 9

    Preparation and filing of Trademark Licensing Application

    Your Licensing Agreement is filed

    *Subjected to Government Processing Time

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FAQ

What is Trademark Licensing?

Trademark licensing is the process wherein a registered owner of a trademark authorizes a third party to use the mark in the course of trade without transferring the ownership of the mark. The licensing of the trademark allows the registered owner to let others use the mark without assigning the ownership of the mark. The owner can also put other limitations on the use of the mark through the terms that he puts into the licensing agreement. For example, the owner may license a trademark to be used for only particular goods and services.

What are the benefits of Trademark Licensing?

The benefits of Trademark Licensing are – The licensor earns money by way of royalty, while the licensee gets to commercially exploit the mark. In addition to monetary benefits, the licensor also benefits due to the expanding reach and popularity of the mark.

Could I license my trademark to a blogger or fan community infringing on my intellectual property?

Proposing a licensing agreement may be a better way to handle a blogger or fan community infringing on copyright than a cease-and-desist letter or lawsuit. The license can help you control the use of your trademark, create a revenue stream for you and help you support good relationships with the people who are already supportive of your brand.

Are licensed products simply promotional materials?

Licensed products are goods/services that people would pay money for. So that, they must meet pre-defined quality standards. Promotional materials are not held to this same standard as they are usually given away to promote a business or brand.

Do I need to sell my licensed product at retail stores?

While retail stores can give licensed products great exposure, many businesses have found success online. You can sell directly to consumers using your own e-commerce website.

Is trademark licensing the same as trademark assigning?

Trademark licensing should not confuse with trademark assigning, which sees a total change in a trademark’s ownership. Trademark assigning is much simpler than trademark licensing.